Idle- An Ethical Ride-Hailing App

Idle- An Ethical Ride-
Hailing App with Fair Driver Economics

Online Ride-hailing Marketplace App Catering to the Ever-Expanding Industry through a User-focused Business Model with Fair and Transparent Charges.

Strategic Project Vision

The ride-hailing industry was continuously affected by rising commissions that emptied drivers' pockets and benefited the mediator apps. As a result, the riders would adapt to an offline ride-hailing model with significant operational bottlenecks. The client envisioned a visionary & philanthropic business model to launch a marketplace with no commissions, per-day subscription, and pre-ride booking, etc.

Creating a unique selling point for your business is the fastest way to accelerate your business growth. Similarly, to stand out in the industry, the business owner wanted to offer high operational convenience, eliminate the middleman, and bridge the industry gaps. Overall, the business vision is to offer radical price transparency, with an app built around people, not around profits.

Tackled Primary Industry Challenges

The business owner of Idle wanted to address recurring industry problem statements and implement the most common customer feedback.

Restricted Autonomy

Traditional rideshare apps lock drivers into restrictive long-term fees. Idle puts the power back in your hands with a simple, flat-rate daily subscription. Our team of experts built a custom subscription model, where a driver can work just one day or whenever it suits their schedule, without any long-term commitments.

High Commission and Ride Charges

Industry giants charge high commissions on the booked rides, which cuts the driver compensation manifold. Idle addressed the industry challenge by introducing a minimal, transparent, one-day fixed price, which excludes commission charges. Vivocabs was seamlessly tailored to fit in with the no-commission model.

Variable and Hidden Costs

Passengers were previously subjected to high surge pricing, which maximized corporate profits. In contrast, Idle is built to benefit both riders and drivers. To achieve this, VivoCabs integrated a customizable surge pricing model, giving administrators full control to execute their unique business strategy.

Key Custom Specifications

With an ambitious 'People before Profits' business model, the client intended to provide high convenience, eliminating middlemen, and creating a mutually advantageous ecosystem for all stakeholders. The business owner also aimed for a high-value ride hailing marketplace app centered on lowering the entry barrier for overcharged drivers.

Adopting a community-first approach, the client required seamless mobile navigation with cross-platform availability. Moreover, to empower registered users, the founder's goal was to acquire an automated workflow with user-defined features that empower independent drivers and provide a reliable platform for riders.

  • Intuitive and Responsive UI/UX
  • Stripe Connect Integration
  • eWallet-driven Subscription Module
  • VIN API-Integration
  • Extra Registration Field Integration
  • Post-Code API- Integration

Primary Deliverables

The Idle business owner and the industry-expert team of VivoCabs effectively configured the app and website with utmost proficiency and effective collaboration. The apps and website are engineered with intuitive workflows to elevate the user experience, equipping the ride hailing marketplace with features that ensure secure onboarding, precise routing, and a distinguishing revenue model. Also, with the no-commission subscription, these tools maximize driver earnings and platform scalability.

The unique business model was customized with features like micro subscriptions, in-app automated payments with Stripe Connect, tools for verifying professionals, geolocation for real-time tracking, an in-built verification portal, pre-ride booking, and more. Overall, Idle is strategically formulated to deliver high-value services.

Integrated Features Provided Instantly by VivoCabs

SOS-Alert System

Advanced Built-in GPS

Driver Subscription Packages

Availability Toggle

Intelligent Dispatching

Data-Driven Analytics

Multiple Payment Gateways

Built-in Safety Features

Curating Worthwhile Digital Experiences

Idle, a UK-based business, has raised the bar for the ride hailing industry with its unique business model that can compete head-on with industry giants backed by effective market promotion. The 1-day subscription model has attracted cautious users to inquire before long-term commitment.

The Idle app and website are leveraging industry benefits, with their omnipresence attracting wide customers and offering thorough utilisation of the distinctive business model.

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Intuitive and Responsive UI/UX

Users experience a frictionless interface across web & mobile. Along with this, Idle was also personalized for font, color palette, logo, and branding.

Stripe Connect Integration

Stripe Connect automates complex web and app payments securely. It also offers escrow payments and identity verification for fraud prevention, etc.

One-day Subscription Module

This custom feature enabled users to make one-day subscription payments activated only when the user toggle is active. It drives customer retention & recurring revenue.

VIN API-Integration

VIN integration allows verifying the driver information, prevents fraud, ensures regulatory compliance, and automatically pairs riders with the correct vehicle data.

Extra Registration Field Integration

Driver registration number as a field integration ensures customer protection through regulatory compliance and seamless operational accountability.

Post-Code API- Integration

Enables precise location data and pricing. It auto-fills addresses, calculates exact distances, and determines local fare estimates, ensuring accurate upfront pricing.

App Store Optimisation

Leveraged effective ASO strategies to expand mobile reach within app stores, driving organic downloads and improving mobile app visibility.

Final Delivered Value

The foresighted ride-hailing marketplace app- Idle was launched with a secure, experienced, and feature-rich solution leveraging its high scalability and customisable architecture that end-to-end supported their unique business model. VivoCabs, powered by FATbit Technologies, backed the business idea with its flexible branding capabilities, offering an immersive mobile experience across devices.

The expert team of VivoCabs deployed the web and app platforms after strengthening their branding ideology, including colour scheme and creatives, with the founder. Utilising VivoCabs' enterprise-grade scalability and reliability, the apps have successfully set impressive industry numbers in the early stages, with 500+ downloads by riders and drivers on Android and rated over 4/ 5 on iOS apps.

Our Client Says

Working with FATbit and VivoCabs has been really a great journey so far. Rider and Driver, both the apps are live and am looking for some really great developments going forwards.

John Mungai
Director of Yalla Beena

I honestly had no doubts from the start. The app works beautifully, and the team's commitment shows in every interaction. I completely trust them and feel confident moving forward with this partnership. What stood out to me was how Fatbit handled challenges. Yes, issues can come up but that's part of any real-world tech journey. But what matters is how those issues are handled. With Fatbit, every issue I raised was addressed promptly and professionally.

Emanuel Dorofte
Director of LiDotoGo

FATbit Technologies has been an incredible partner in developing our app. The team is very professional, responsive, and highly talented. They understood our vision from the very beginning and delivered a reliable, scalable product. We look forward to working with them for a long time.

Alex S.
CEO of RUNR

The entire project experience was excellent, with perfect timing and a smooth, efficient process. The team was professional and friendly, and the product exceeded expectations. Communication was seamless from start to finish, making the overall journey easy and enjoyable.

Siddig Elgalib
CEO of Mshaweer

My experience with Fatbit Technologies was excellent. They delivered a smooth, secure, and feature-rich taxi app on time, maintained clear communication, and provided great support throughout the project. Highly reliable development partner.

Vinayaga Moorthy S.
Owner of Yella Taxi

Working with FATbit technologies has been an outstanding experience. The team consistently shows professionalism, responsiveness, and commitment to delivering high-quality results. From development to customer support, they go above and beyond. I highly recommend choosing VivoCabs to build a taxi booking app.

Onowode Tobore Derick
CEO of Tripli

Partnering with VivoCabs proved to be an excellent decision. Its team delivered a scalable, customizable solution tailored to our needs, while demonstrating responsiveness and precision throughout. Thanks to their expertise, our app runs seamlessly and continues to receive outstanding user feedback.

Graham
Operation Manager of Kwasaa

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